Aug 15, 2025
ANTIQUES ETC.
e-Shop Template Customization/no-Code Dev
2024
Web Design
e-Shop
e-Commerce
No-code Dev
UI
CMS
Bringing timeless treasures online. A curated digital shop for collectors and design lovers.
This Project was made for Antiques etc.
Goal
To customize and rebrand an existing e-commerce template by setting up the CMS inventory, refreshing the brand identity, and crafting compelling copy — turning a generic layout into a refined digital storefront.
Problem Statement
A collector with a growing inventory of rare antiques struggled to reach buyers due to limited physical visibility and no online presence.
My Role & Process:
Selected and customized an e-commerce template, optimizing it for visual storytelling and product clarity.
Configured CMS inventory to simplify content upload and categorization, ensuring each antique item included details such as provenance, material, and story.
Rebranded the pre-existing template to align with a sophisticated, nostalgic tone, blending modern e-commerce usability with a classic aesthetic.
Developed concise, evocative copy for product listings, navigation, and key sections (“Shop by Era,” “Timeless Finds,” “Collector’s Picks”) to enhance both SEO and customer engagement.
Ensured responsive design and accessibility, making the shop intuitive across desktop and mobile.
Outcome: The redesigned Antiques etc. website transformed a static template into a living archive of characterful pieces. It now provides an easy-to-navigate shopping experience where the beauty of each object meets functional simplicity allowing the client to focus on curating, not coding.
This Project was made for Antiques etc.
Goal
To customize and rebrand an existing e-commerce template by setting up the CMS inventory, refreshing the brand identity, and crafting compelling copy — turning a generic layout into a refined digital storefront.
Problem Statement
A collector with a growing inventory of rare antiques struggled to reach buyers due to limited physical visibility and no online presence.
My Role & Process:
Selected and customized an e-commerce template, optimizing it for visual storytelling and product clarity.
Configured CMS inventory to simplify content upload and categorization, ensuring each antique item included details such as provenance, material, and story.
Rebranded the pre-existing template to align with a sophisticated, nostalgic tone, blending modern e-commerce usability with a classic aesthetic.
Developed concise, evocative copy for product listings, navigation, and key sections (“Shop by Era,” “Timeless Finds,” “Collector’s Picks”) to enhance both SEO and customer engagement.
Ensured responsive design and accessibility, making the shop intuitive across desktop and mobile.
Outcome: The redesigned Antiques etc. website transformed a static template into a living archive of characterful pieces. It now provides an easy-to-navigate shopping experience where the beauty of each object meets functional simplicity allowing the client to focus on curating, not coding.
