Goal

To customize and rebrand an existing e-commerce template by setting up the CMS inventory, refreshing the brand identity, and crafting compelling copy — turning a generic layout into a refined digital storefront.

Problem Statement

A collector with a growing inventory of rare antiques struggled to reach buyers due to limited physical visibility and no online presence.

My Role & Process:

• Selected and customized an e-commerce template, optimizing it for visual storytelling and product clarity.

• Configured CMS inventory to simplify content upload and categorization, ensuring each antique item included details such as provenance, material, and story.

• Rebranded the pre-existing template to align with a sophisticated, nostalgic tone, blending modern e-commerce usability with a classic aesthetic.

• Developed concise, evocative copy for product listings, navigation, and key sections (“Shop by Era,” “Timeless Finds,” “Collector’s Picks”) to enhance both SEO and customer engagement.

• Ensured responsive design and accessibility, making the shop intuitive across desktop and mobile.

  
  

Outcome: The redesigned Antiques etc. website transformed a static template into a living archive of characterful pieces. It now provides an easy-to-navigate shopping experience where the beauty of each object meets functional simplicity allowing the client to focus on curating, not coding.