Aug 25, 2025
HEALP APP
AI Powered end-to-end App
2023
Challenges
Responsive
Atomic System
Mock-up
App Design
Prototype
Figma
User Experience
How can we effectively deal with the issue of app installation failure and increase user retention at the same time? How ‘Healp’ keeps Gen Beta engaged, motivated and connected.
Concept Project
AI-assisted wellness app for the post-Gen Z audience
Focus
User retention, personalized guidance, and meaningful engagement
Challenge
Wellness apps face high drop-off rates because users struggle with motivation, feel overwhelmed by fragmented tools, and rarely experience long-term guidance. The goal was to design a holistic wellness experience for Gen Beta—a generation that values mental health, personalization, and emotional connection.
My Role & Process:
Researched user behavior and wellness habits specific to Gen Beta.
Identified key pain points: low engagement, lack of motivation, and scattered health data.
Conducted competitor analysis across fitness, mental wellness, and productivity apps.
Proposed an AI-powered wellness companion to support consistency and emotional connection.
Built a high-fidelity prototype focused on daily continuity and user encouragement.
Designed core product features including:
Personalized onboarding
Motivational AI Buddy assistant
Goal tracking dashboard
Wearable device integration
Wellness roadmap based on user behavior
Outcome: Healp introduces a human-centered approach to digital wellness. By combining AI guidance with emotional design and behavioral psychology, the concept transforms wellness routines into sustainable habits. It’s more than a tracker—it’s a motivating companion built for real growth and long-term engagement.
Concept Project
AI-assisted wellness app for the post-Gen Z audience
Focus
User retention, personalized guidance, and meaningful engagement
Challenge
Wellness apps face high drop-off rates because users struggle with motivation, feel overwhelmed by fragmented tools, and rarely experience long-term guidance. The goal was to design a holistic wellness experience for Gen Beta—a generation that values mental health, personalization, and emotional connection.
My Role & Process:
Researched user behavior and wellness habits specific to Gen Beta.
Identified key pain points: low engagement, lack of motivation, and scattered health data.
Conducted competitor analysis across fitness, mental wellness, and productivity apps.
Proposed an AI-powered wellness companion to support consistency and emotional connection.
Built a high-fidelity prototype focused on daily continuity and user encouragement.
Designed core product features including:
Personalized onboarding
Motivational AI Buddy assistant
Goal tracking dashboard
Wearable device integration
Wellness roadmap based on user behavior
Outcome: Healp introduces a human-centered approach to digital wellness. By combining AI guidance with emotional design and behavioral psychology, the concept transforms wellness routines into sustainable habits. It’s more than a tracker—it’s a motivating companion built for real growth and long-term engagement.
