Concept Project: AI-assisted wellness app for the post-Gen Z audience

Focus

User retention, personalized guidance, and meaningful engagement

Challenge

Wellness apps face high drop-off rates because users struggle with motivation, feel overwhelmed by fragmented tools, and rarely experience long-term guidance. The goal was to design a holistic wellness experience for Gen Beta—a generation that values mental health, personalization, and emotional connection.

My Role & Process

As part of a cross-functional team, I contributed to the research and product design process by exploring Gen Beta–specific user behaviour and emerging wellness habits. I helped identify key pain points such as low engagement, lack of motivation, and fragmented health data, and participated in competitor analysis across fitness, mental wellness, and productivity apps. These insights supported the concept of an AI-powered wellness companion focused on consistency and emotional connection. I contributed to the development of a high-fidelity prototype centred on daily continuity and user encouragement, helping design core features including personalised onboarding, a motivational AI Buddy, goal-tracking dashboards, wearable integrations, and a behaviour-driven wellness roadmap.

Core product features design:

• Personalized onboarding

• Motivational AI Buddy assistant

• Goal tracking dashboard

• Wearable device integration

• Wellness roadmap based on user behavior

  
  

Outcome: Healp introduces a human-centered approach to digital wellness. By combining AI guidance with emotional design and behavioral psychology, the concept transforms wellness routines into sustainable habits. It’s more than a tracker—it’s a motivating companion built for real growth and long-term engagement.